@trainingbusinesspros I’d like to throw my hat in the ring of wanting Open tracking benchmarks.
I added it to the feature requests as well.
Yes, it’s not perfect… but that doesn’t mean it isn’t useful.
For instance… a confirmed Open is useful for lead scoring, and building list hygiene automations.
In the past, I’ve built automations that set someone as “active” anytime they show any signs of life: Open, Click, Reply, Webvisit, Form Fill, etc….
If they go too long without showing signs of life, it triggers a “reactivation” sequence that looks for any of those things.
If I built the same automation using only Click tracking… I’d be cleaning off more of the list than makes sense to clean… and sending the reactivation sequence to more people than I would need to.
