theinvisiblehan

@yoavshai

To get back to your opening post, Semrush were 100% correct with their warnings, weeks ahead of Google Search Console and Rich Results Tool starting to warn about ‘name’ and/or ‘item.name’ errors.

@djennez

third-party SEO tools mistakenly showing warnings

1. Semrush isn’t just a third-party SEO tool, it is one of your biggest commercial partners, and your plugin (both the free and paid versions) use Semrush and vice versa.

2. They haven’t mistakenly shown anything. As was already explained before, they rolled out new Schema rules on Semrush ahead of Google updating its APIs, which have now started to roll out. Today I have received the same warning Semrush gave weeks ago within Google Search Console.

3. It is concerning that despite being partners with Semrush, instead of working with them and having their insights and inside contacts at Google helping your plugin be a better product, you have instead tried to throw them under the bus.

Do better in future. The time wasted on this explainer and covering your tracks could have been used to actually just apply “duplicate” nameitems, even if “it doesn’t make sense for us to describe the page you’re on twice” as you claim.

Guess what? You don’t make the call if it makes sense or not. If you need to describe the page twice, describe the page twice.

Sorry if I come across blunt, but I find this thread deeply unprofessional of Yoast SEO.

@christina987

Read my update above. It’s not an issue in Semrush.

A bit of a backtrack for my part:-

My contact at Google has confirmed the Rich Results Test tool hasn’t been updated since July 2020, so any recent algorithm changes regarding markups won’t be reflected yet in the tool.

Google is now penalising unnamed structured data items, the issue is their tool and the API used by companies like Yoast SEO and Screaming Frog haven’t been updated to reflect an already-live penalisation factor.

So don’t expect Semrush to roll this back. As I was told quite firmly, just because they are partnered with Yoast SEO doesn’t mean they are going to compromise their own reporting quality.

Hi @mikes41720 @devnihil @yoavshai @davejnmartin @imbeard

I’ve spoken to Dmitry at Semrush and linked to this thread, who confirms:

Yes, this is a known issue regarding breadcrumbs. This situation is a top priority for our devs and soon it will be fixed.

Thankfully it seems to be a false positive type issue.

I have exactly the same issue on EVERY website that uses Yoast SEO, free and premium versions alike.

Google’s Rich Results Test say “Page is eligible for rich results All structured data on the page can generate rich results.” for all the websites, but Semrush is penalising Yoast SEO for this matter.

Extremely serious to Semrush, as Semrush took one of our websites from a 97% site health score to 74%, purely because of this matter.