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We setup it like that:

<script>
function setCookie (name,value,hours) {
    var expires = "";
    if (hours) {
        var date = new Date();
        date.setTime(date.getTime() + (hours*60*60*1000));
        expires = "; expires=" + date.toUTCString();
    }
    document.cookie = name + "=" + (value || "")  + expires + "; path=/";
}
setCookie ('utm_source_session', 'cookie_value', 1)
</script>

But when someone came there later (f.e. second day) with UTM utm_source=bing.com, it shows him wrong ads (session will expire and will not recover after another access through these UTM).

Thank you.

Hi Eva,

well, it looks better, but just one small update is needed.
Zbozi.cz need info in xmlns on the http version like that:
<SHOP xmlns=”https://www.zbozi.cz/ns/offer/1.0″&gt;

not that:
<SHOP xmlns=”https://www.zbozi.cz/ns/offer/1.0″>

Thanks for the update!

Hello, you are perfect! Thanks a lot. Just one question – if I want to setup session for 1 hour, how can I do that? Thanks.