“What are you trying to achieve?” A huge traffic. Adsense income is never be my priority goals.
“What type of visitors do you want?” School students or college/academic people.
I’m a librarian, seeing my blog visited by many people and can be useful, are the pride and pleasure that I want to achieve, a kind of inner satisfaction. 1000 unique visitors per day is the wish that I want to make happen.
The contents of my blog sometimes are very long article, can be up to 10,000 words or more, single column theme is the best choice. From the beginning I have never changed the theme design that I use. I want to keep my blog design as simple as possible, with not too many widgets.