view_item not showing in GA4. How to troubleshoot

  • I use the latest WP/WC version with the theme Shoptimizer and GTM4WP.

    I uploaded the GA3 container years ago and followed the enhanced e-commerce setup guide to the tee.

    I did the same with GA4.

    Everything is working well except that GA4 does not show view_item events all the time so the funnels are broken in the reports. I have 293 items added to the cart and only 8 items viewed.

    I have read all the support topics I could find on this topic and ticked of all the solutions provided.

    I still can not see a way to get this working. The view_item event does not fire in the Google Tag Managers Preview window of the product that the URL I gave. I tried it in several session and nothing triggered the view_item event.

    How can I troubleshoot this issue?

    • This topic was modified 1 year, 4 months ago by technicalheadwear. Reason: I found a few view_items events expanding the GA4 reporting horizon

    The page I need help with: [log in to see the link]

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  • Thread Starter technicalheadwear

    (@technicalheadwear)

    I realised that the datalayer in the preview window of GTM shows a GA3 datalayer.

    Could it be that GA4 needs different settings in the GTM4WP plugin settings? The settings are still configured for GA3.

    Thread Starter technicalheadwear

    (@technicalheadwear)

    I now deleted GTM4WP and re-installed it. I also delete the GTM container and started from scratch. I can’t get the view_item event to fire. Does this help troubleshoot the issue?

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