value ViewContent missmatch with price

  • geogv07

    (@geogv07)


    1 week ago

    Hello, the value and the product_price parameter on the ViewContent is showing without tax/vat while in the initiatecheckout is showing right.

    What can i do to fix it?

    • This topic was modified 1 week ago by geogv07.

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  • How do you plan to use the product price value in the ViewContent event? The only parameter that is reported in any type of reports is the “value” parameter, and it can be configured. However, this event value is not particularly useful for ads or analytics. The “purchase value” is what actually matters for tracking and optimization.

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