UTM Parameters
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I’m trying to use the UTM parameters to correctly attribute posts made to Facebook and Twitter.
Basically, I want to add the campaign tag for the specific Facebook page or Twitter account.
I’m using the following in settings…
utm_source=%NTNAME%&utm_medium=social&utm_campaign=%ACCNAME%
But this doesn’t seem to work correctly. In the channel grouping on GA, they all appear under “(other)” rather than “social”. I’ve read that the utm_source needs to be case sensitive and it’s currently being set to “Facebook” and perhaps should be “facebook”.
Anyone have any experience in doing this correctly?
The page I need help with: [log in to see the link]
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