Using utm for campaign

Hello

I am using your wonderful Awaken theme for my indie gaming site indiehero.net
I am trying to campaign on facebook using utm for google analytics (https://support.google.com/analytics/answer/1033867?hl=en) My problem is : When i try to target my homepage for its content ; it does not grab the frontpage content… only 3 images from my side bar. My professor mentioned it might be the theme itself. Let me know if I am doing anything wrong. Thanks