Using Cherry Sidebars for banner

Hey, i found that app because i search how to put banner on my site, i was using a web builder before start using Word Press, so what i want to know is how to use this plug in to make appear banner, i have the html code for the banner (with links and image) i just need to know how i can do this).
Im really lost, i allready search on internet and found nothing.
And another point i need to let you know is that i want to be able to put a banner at the left, and at the right, but be able to have differents banners for every page

I hope i was clear (sorry im french)

If you can help it would be great