User location not accurate

Hey there Dunskii, thanks for reaching out!

When leveraging GeoTarget to determine the longitude/latitude of a visitor, it is definitely possible to see ‘fuzzy’ or inaccurate location data due to the inherent limitations of IP based geolocation. GeoTarget leverages the Maxmind database in order to lookup location data based on visitor IP.

While Maxmind and other IP based geolocation databases aim to be as accurate as possible, it can be difficult to accurately assign location data to IP addresses down to the longitude/latitude level. The general rule of thumb with IP based geolocation is that location data is most accurate the higher level you use it. So for example, country, region, or city location data is more likely to be accurate than more specific data such as longitude/latitude.

If highly accurate longitude/latitude data is absolutely essential to your use case, you may want to also consider using browser side geolocation, since a visitors browser can potentially supply much more specific location information based on things like device GPS.

I hope this helps point you in the right direction!

• This reply was modified 6 years, 9 months ago by brianfohn.

Thanks for the response Brian,
Yep, that makes sense, and sound like others on the team assumed as much and have a solution.