Hi there,
Google introduced Consent Mode in March 2024 to comply with privacy laws in the EEA/UK region. This means website visitors from these regions must now explicitly grant consent for cookies before any analytics tracking occurs.
Without consent, Google Analytics (GA4) and Google Ads won’t capture user data in these locations. The extension does not provide any UI, like a cookie banner, to let your visitors grant consent for tracking. However, it’s integrated with WP Consent API, so you can pick another extension that provides a user interface that meets your needs.
Due to this new requirement, you may notice a discrepancy between your store and Google Analytics/Ads data, as users must grant consent for analytics data to be captured on Google’s platforms.
You can read more here – https://woocommerce.com/document/google-for-woocommerce/
Please let us know if you have any further questions!
