Trusted, Tried, and True are hard core values that work.

In todays internet it is important that the software we choose to affiliate our domains, business and person with are trusted and reliable resources. Being a bit geek myself I found the structured instruction and documentation to be efficient. I could have hand coded to pages but that would require that I update those same pages. Plug it in, fill out the info and test. Under a half hour journey. This application is maintained by professionals. There are a multitude of quality documentation videos and text available.