Ugh – that’s a bit repulsive, they send you a “personal gift” upon the trial subscription, and unless you actually read the fine print, you end up subscribing to a service YOU NEVER ASKED FOR AT ANY TIME, 50 DOLLARS PER YEAR. Very sad practice. If anyone from the company is reading this – really? That’s how you want to make money? Please stop this practice.
No matter how you sugar-coat your “apologizing is better than asking” strategy, it’s a *clear* violation of EU consumer protection rights. Emphasis by me:
“EU regulations mandate that for online purchases, consumers must explicitly acknowledge that they are aware of the obligation to pay, typically by pressing a payment confirmation button. Additional payments, such as for express delivery or other services, require *explicit consent* from the consumer, and consent cannot be assumed through pre-ticked boxes or any form of default opt-in on the trader’s website. This is to ensure that consumers are not charged for services they did not *actively choose*.
EU law requires that any additional payments beyond the primary service or product must be *clearly agreed to by the consumer*, ensuring transparency and *consent in all transactions*. If there is no option or information provided about additional services, and a charge was made without explicit consent, it is contrary to EU consumer protection regulations.”
As you can see in the screenshot of the pricing page you mentioned, see below, there is no such information presented before agreeing to the transaction, so rankmath’s practices are in violation of EU law. A “Free Trial!” that doesn’t disclose the actual price, neither on this page, nor on any page you see until the checkout is completed, and you brag about that? You guys are weird. Actually, the eternal “Blowout Anniversary Sale! Ending Soon!” should have given the game away. When was the last time there wasn’t a sale “ending soon”?
None of your 5 remarks deal with the heart of the matter, which is that *if you do businessin Europe* (not if your headquarter is in Europe) *before* committing to a purchase, you have the legal obligation, to make the customer fully aware *of the concrete obligation* (not just throwing in the word “trial”) that she commits to. No amount of apologizing and offering refunds and options to cancel *later* helps against you violating this simple principle and thus making the whole process illegal and prohibiting you from offering your product like this in the EU. Let me know what your legal counsel thinks, I think it’s great that you investigate, thank you!