The Data Layer for Google Ads is Wrong

The data layer that is created for Google ads remarketing is incorrectly configured – it seems to be based on sending a data layer for product IMPRESSIONS/LIST VIEWS rather than PRODUCT DETAIL VIEWS.

Nobody wants to remarket a product to someone who happened to view that item on a category page – we need a data layer purely based on individual product detail views.

Eg on the current site I am working on, this is the data layer I’m getting for product views of the first product in the array. This is completely spurious and unusable for advertisers. It should only be returning the first item in the array.

    items: [

      {

        item_id: 83053,

        item_name: "Contact Centre Manager Job Description",

        item_brand: "",

        price: 50,

        item_category: "Job Description Templates",

        item_list_name: "Related Products",

        index: "1",

        google_business_vertical: "education",

        id: "83053"

      },

      {

        item_id: "84197",

        item_name: "Creating Amazing Team Leaders Guide",

        item_brand: "",

        price: "99.00",

        item_category: "Contact Centre Manager Tools",

        item_list_name: "Related Products",

        index: "2",

        google_business_vertical: "education",

        id: "84197"

      }

    ],

The page I need help with: [log in to see the link]