Swap H1 and H2 Tags for better SEO
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Most of themes of WordPress set the site title as a h1. For example the Twentyseventeen:
<h1 class="site-title"><a href="https://example.com/">My company name</a></h1>All further Sites and Pages title are set as a h2. For example the Twentyseventeen:
<h2 class="entry-title">Product 1</h2>It means, all pages and posts always have the same H1 (in the example: My company name) instead the Product or point of interest of each page which is what I want to sell.
Should not be in the other way around?
<h2 class="site-title"><a href="https://example.com/">My company name</a></h2> <h1 class="entry-title">Product 1</h1>So I could optimize each Site on each own using the Keywords in the entry-title as H1 (Product 1, Product 2, etc) and the Company name as h2.
I made that change in my site http:severus.es and now I could use the keyword as a H1 and title of each Page/Post.
Does it makes sense?
More important, does it affect negatively my site? (SEO, Google, accesibility, etc)The page I need help with: [log in to see the link]
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One h1 per page has been refuted by Google in 2009; https://www.youtube.com/watch?v=GIn5qJKU8VM
The advice is just to create a logical and good heading level structure that makes sense for everybody.
I always thought (and read) the H1 as the title of a book, so there is just one, h2 chapter title (several), h3 subheading inside a chapter (several) an so on.
A page with several “main topics” (H1) would be like a book with several titles. Which title should Google recognize as the main Topic of the Post/page?
In the way WordPress does it, there is always a H1 (site-title) more important than the page-title (H2). This is not always the case. Therefore I think it should be the other way around.
A page with several “main topics” (H1) would be like a book with several titles. Which title should Google recognize as the main Topic of the Post/page?
You could have an umbrella title like “Blost articles” (H1) and then each article would be a H2. That would make a lot of sense:
<h1> Blog articles </h1> <h2> Name of blog article 1 </h2> <h2> Name of blog article 2 </h2>There’s no harm in changing a H1 to a H2, however it’s all relative to what else is on the page.
In the example of “My company name”, this should not be a heading at all. So there’s nothing to swap there.
It’s also important to keep in mind that changing heading levels could have a domino effect on other headings on the page.
There is harm in changing heading levels for supposed SEO benefit because those changes can impact negatively on accessibility.
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