Simple and Effective

I got tired of editing the header.php of my child themes or adding Google’s tracking script via an enqueue_script in my functions.php, but until I found this plugin, I hadn’t been able to find one that simply added the Google Analytics code to my pages without piling on a lot of features that I didn’t want or need.

I was about to write my own plugin, and did a search to see if there were any I missed since I last looked that would do what I wanted. I was fortunate to find the Simple Universal Google Analytics plugin. The developer has designed exactly the plugin I was looking for, and to date, he’s done an admirable job of keeping it current. He’s even thrown in the functionality to not track users who are logged in at the admin and editor levels, making the tracking stats more accurately reflect actual user traffic.

The plugin does exactly what it’s supposed to do, and does so while using very little in the way of resources. I ran it with the P3 Plugin Performance Profiler, and it barely registered, showing it is very efficient.

Thanks for a great plugin!