shortcode link on image

Please help – I have a number of images which I want to link to a flip book, the flip book is a shortcode link, however if you try and insert a link on a image it asks for website or page link I dont want that – I want a image, then you click on image and it loads the flip book which is a code like this [wp-booklet id=1294]

Please advise how you do this or is there a plugin that can assist