Server Sending Invalid Match Key Parameters for ViewContent Event
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Hi,
i’m having an issue after adding microdata to my website in order to connect my facebook adds account, i’m getting the following error in my facebook ads pixel diagnostics:
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Server Sending Invalid Match Key Parameters for ViewContent Event
Last detected: Oct 17, 2020, 8:00 AM
12 instances
ISSUE
Your server is sending an invalid country, ct, email, external_id, fbp, fn, ip_address, ln, phone, st, user_agent, zip parameters value for your ViewContent event. This may be because there was an error in the parameter value.
This may cause issues with the attribution and delivery optimization of ad campaigns that are using this event.
SOLUTION
Check that you’re sending valid and unique values for the country, ct, email, external_id, fbp, fn, ip_address, ln, phone, st, user_agent, zip parameters for your ViewContent event and that the data is normalized correctly.
***********************************************************************************Absolutely no idea what this means or how to resolve it.. its stopping my facebook ads account from importing any product data. If anyone could point me in the right direction it would be much appreciated.
Running latest version of WordPress and the Facebook Plugin.
The page I need help with: [log in to see the link]
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The “system report” in case its useful:
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Hi @kingdombonsai,
Thanks for reaching out. Happy to help you with this!
We’ve recently reached out to Facebook directly to try to get some clarity regarding the “Invalid Match Key” warning. While no specific resolution has been provided, we do now know this from their replies:
? this warning only occurs with server to server events (added in Facebook for WooCommerce v2.0)
? it can be the result of a platform issue – which wouldn’t be fixable from within the plugin
? Facebook will not share more specific event data for privacy reasons
??there aren’t any events in the plugin’s logs with missing user_agents or ip_addressesFacebook has assured us that they’re looking into providing more information for this error in a future release, such as showing the affected URL and the parameter and what is wrong with it. They did also mention, however, that even with some additional details, it would not likely be able to be resolved by the plugin, as it can be at the platform level.
They weren’t able to pass along an expected date for release, though did mention that they usually see some features/improvements added after the holidays.
It seems that at this moment, we’ll need to wait for this release before looking at the Invalid Match Key parameter further. Please do let us know if you hear something different directly from Facebook!
Thanks,
MarcusHey @kingdombonsai,
It has been a while since we heard from you, so I’m going to mark this topic as resolved. If you’re still experiencing issues please take a look at our documentation for more information and create a new thread if you have further questions.
Thanks,
Marcusi am having the same issue with CT value.
Strange thing that i have 2 basically the same websites and there are no error in that.
I believe is any issue to location from FB platform. In the 2 working websites are local countries ( UK ), the issued one is in Australia.
Have you heard any news from FB?
Thanks in advance.
- The topic ‘Server Sending Invalid Match Key Parameters for ViewContent Event’ is closed to new replies.