Hi @sorinv ,
I understand that you want to send Click ID (fbc) to the Meta Events Manager. Allow me to provide some clarification.
It seems that you might be seeing the following warning in your Meta (Facebook) Business Manager. See: https://share.zight.com/04un5ejW
Rest assured that you won’t have to worry. Meta (Facebook) is misguided in this case.
Regarding Click ID (fbc), the fbc is only set if the visitor clicks on a Meta (Facebook) ad.
If the visitor doesn’t click on a Meta (Facebook) ad, the fbc cannot be set. If not all your visitors come to your website through clicking on a Meta (Facebook) ad, this percentage cannot be 100%.
Essentially the percentage is as high as the traffic that comes through Meta (Facebook) ad clicks.
That said, the Pro version of the Pixel Manager allows you to enable Meta’s (Facebook)’s Advanced Matching feature.
Once enabled, the Pixel Manager will send more identifiers like first name, last name, email, etc. to Meta (Facebook). This will increase the match quality.
However, you will need to make sure that your privacy policy allows you to send this data to Meta (Facebook).
I hope this helps.
Feel free to reach out if you have further questions.
