Revenue multiplied in GA…sometimes

  • Hi,

    I notice that -sometimes not always- transactions are recorded multiple times in GA which results in their revenue being multiplied.

    I see there are older topics in this forum of the same issue, and there were fixes applied. But for me it is still happening today with the newest version 1.11.6.

    Could it be users getting to the order-received page, stuffing their mobile in their pockets doing other daily stuff (while leave the browser tab open), and the transaction data fires again later when the user continues using the browser on their device?

    In below screenshow the original transaction is made at 6PM and the data is recorded again 4 hours later:

    03.01.2021-22.58.36

    Looking forward to your reply. Thanks!

Viewing 6 replies - 1 through 6 (of 6 total)
  • Thread Starter Erik Molenaar

    (@erikmolenaar)

    I did some more research and about 4% of my 600 monthly orders are affected. All from mobile devices, except one from a desktop.

    Some even duplicate over multiple days, like below gremlin. It almost seems like the user bookmarked the order-received page! What’s going on here? :-O

    03.01.2021-23.48.35

    Thanks for helping out ??

    Plugin Author Thomas Geiger

    (@duracelltomi)

    Hi,

    Thanks for posting!
    Such issues happened earlier as well. GTM4WP includes a backend and a frontend based protection against double tracking of conversion but still sometimes this happens.

    Could you check which browser and device those users are using?

    It happens for me as well when users opens thank you page after several days. My guess it could be because cookie has expired.

    Thread Starter Erik Molenaar

    (@erikmolenaar)

    Hi @duracelltomi

    I checked my stats some more. Last few months I had 429 orders, of which 7.2% was duplicated twice or more.

    80% are mobiles, 9% tablets (my website traffic consists of 60% mobile users).
    It mainly happens on the browsers Samsung Internet and Chrome.

    If you like, I can give you access to my GA. But I can’t seem to find a common factor that is causing these duplicate transactions.

    Please advice. Thanks!

    Thread Starter Erik Molenaar

    (@erikmolenaar)

    Hi @duracelltomi

    GTM4WP includes a backend and a frontend based protection against double tracking of conversion but still sometimes this happens.

    I think I have a great idea to make your protection more accurate. Why not only fire the ecommerce data when the order-received page is viewed within XX (e.g. 5) minutes after payment?

    I believe this is it:

    $order->get_date_paid()

    As shown in Woocommerce order backend:

    03.16.2021-23.25.06

    Looking forward to your 50 cents.

    Plugin Author Thomas Geiger

    (@duracelltomi)

    FTR: discussion moved to GitHub about this topic: https://github.com/duracelltomi/gtm4wp/issues/118

Viewing 6 replies - 1 through 6 (of 6 total)
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