Remove hyperlink from front end

Sorry, Noob here.

I have a simple form that allows authorized coworkers to update certain prices on the website (without having access to WP).
I want the website to show that new price each time it is updated.

For example, the coworker’s form says “Update price: [ ]” along with a submit button.
If the coworker imputs [199] and hits submit…
The public webpage shows: “Today’s price is: $199 per person”

I have this working with a Contact Form 7 form and CFDB saving the data.
I am then displaying that data on the front end with this in WP:

Today’s price is: $[cfdb-value form=”Update Price” show=”new-price” limit=”1″] per person

This is working, but the 199 price is a hyperlink (which links to a page that is blank other than the 199 on it). Is there a way to remove the hyperlink so the number is displayed, but it is no longer a link?

Or is there an easier way of accomplishing this task?