Redundant Purchase Events

  • Hi, I am using your plugin to trigger facebook pixel event.

    This week I found below error on the Event Manager Diagnostics tab.

    ISSUE
    Your pixel is reporting four or more Purchase events across different pages from a single person in one session. This could mean your pixel is incorrectly tracking Purchase events on pages where purchases can’t be made, which may impact event tracking and ad optimization and lead to overreporting of events.
    SOLUTION
    Check the website source code of all affected page URLs and make sure they are pages where a purchase can be made. If a purchase can’t be made at a URL make sure to remove to the Purchase event from the code.
    If all your affected URLs lead to pages where a purchase can be made, it may mean your website it set up so that a person can make multiple purchases across different URL in one sessions. If this is true, select “Ignore” to close this diagnostic.

    After I check the event debugging, I found that there are duplicated event found. The event has same value (as seen below).

    Current URL
    https://www.xxx.com/checkout/order-received/51710/
    transaction_id
    51710

    Current URL
    https://www.xxx.com/checkout/order-received/51710/
    transaction_id
    51710

    Please your suggestion regarding this issue.

    Thanks.

    • This topic was modified 4 years, 10 months ago by putudipa. Reason: add em and blockquote
Viewing 2 replies - 1 through 2 (of 2 total)
  • Plugin Author PixelYourSite

    (@pixelyoursite)

    Hi,

    There are a few possible reasons for this issue to happen:

    1. You’ve manually added a Purchase Event using our Events tab.

    Solution: remove the event, it’s not required. We automatically fire the Purchase event when transactions take place.

    2. You have another pixel install. This can be another plugin, custom code, theme settings, etc.

    Solution: remove the redundant pixel install.

    3. Automatic events are ON inside your pixel settings.

    Solution: open your Events Manager, click on Settings, and make sure Automatic Events are OFF.

    4. Your clients return on the order-received page for some reason

    Solution: our paid version has the option to trigger the Purchase event on the transaction only, and not on a simple page visit. You can upgrade.

    Additional causes:

    The page is left open in the client’s browser and the pixel code is cached. Revisiting the page might trigger the Purchase event.

    Upsell plugins: the same client triggers multiple purchases as a result of an upsell offer.

    That’s about all I can think of.

    Plugin Author PixelYourSite

    (@pixelyoursite)

    UPDATE – we published an article with more details: https://www.pixelyoursite.com/redundant-purchase-events-facebook

Viewing 2 replies - 1 through 2 (of 2 total)
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