receiving data from server with ajax call

as posted in the hacks forum, but no answer – i posted the question here in the hope someone knows how to do it.

i have a jvascript function:

function show_players_page(id)
{
  jQuery()
  {
    var data = {
             action: 'bbnuke_players_page',
             bbnuke_player_id: id
       };

    // since 2.8 ajaxurl is always defined in the admin header and points to admin-ajax.php
    jQuery.post( ajaxurl, data,
       function( response )
       {
         alert(response);
       }
    );
  };
}

and my php function which is called via ajax:

function  bbnuke_show_players_page()
{
  global $wpdb;

  $player_id = $_POST['bbnuke_player_id'];

  $user_id = get_current_user_id();
  if (!$user_id)
    $user_id = 1;

  //  create the page content
  $bbnuke_post_content =  bbnuke_widget_playerstats( $player_id, false );

  $bbnuke_post = array(
    'menu_order'     => 0,
    'comment_status' => 'closed',
    'ping_status'    => 'closed',
    'post_author'    => $user_id,
    'post_content'   => $bbnuke_post_content,
    'post_name'      => 'baseballnuke-players-page',
    'post_status'    => 'publish',
    'post_title'     => 'baseballNuke - Players Page' . $player_id,
    'post_type'      => 'page'
    );  

  $post_id = wp_insert_post( $bbnuke_post );

  sleep(3);

  $url = get_bloginfo('url') . '/?p=' . $post_id;

  bbnuke_update_option( 'bbnuke_ajax_post_url' , $url );

  exit;
}

in the main php file i have defined:

action( 'wp_ajax_bbnuke_players_page', 'bbnuke_show_players_page');
add_action( 'wp_ajax_nopriv_bbnuke_players_page', 'bbnuke_show_players_page');

I would like to receive from the ajax call the post id i have created and/or the post_content to show in a new window to the user.

how i can send data back? i only get a “success: true” message back.