Read First: Google Analytics 4 Support
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As previously announced, Universal Analytics will stop processing new visits starting July 1, 2023.
Google is now launching support for AMP (and therefore Web Stories) in Google Analytics 4 (GA4), our analytics platform of record. We recommend switching to Google Analytics 4 immediately.
Starting with version 1.33.0 of the Web Stories plugin, users will be able to use GA4 by entering their GA4 measurement ID.
What do I need to do?
If you haven’t already done so, create a new Google Analytics 4 property for your site.
After that, in the Web Stories plugin, go to Settings and enter your GA4 measurement ID (e.g.,
G-12345
) in the Analytics section.That’s it! From now on, all analytics data will be sent to your new GA4 property.
Please note that it might take a while for the data to trickle in in your analytics dashboard.
If you need any help migrating from Universal Analytics to Google Analytics 4, please consult the Analytics help center.
What do I need to do if I am using Site Kit?
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site.
If you are using Site Kit and Web Stories together, Site Kit handles all the analytics configuration. While it supports GA4, support for GA4 in AMP / Web Stories will be added in a future release.
Reach out to Site Kit support if you have any questions in that regard.
Why did it take Google so long to add support for GA4?
We tested a variety of ways to support AMP (and thus Web Stories) in GA4 and took the time to ensure the solution we recommend provides the right support for AMP users.
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