Purchases in ADS

Hi @juanpablomorenopromsa ,

I understand that your having issues with all conversions not getting reported.

These are the possible reasons:

1. Google Ads only marks purchases as a conversion if they were triggered from an ad click, so conversions reported are always lower in Google Ads and other platforms aside from Google Analytics.
2. If you are seeing fewer purchases reported in Google Analytics, it can be that:

• Visitors are using an ad- or script blocker
• Visitors aren’t getting redirected to the purchase confirmation page. (Payment gateway issue)

For your reference, see: https://sweetcode.com/docs/wpm/faq#not-all-conversions-are-being-reported

Also, these articles might be of help:

• https://sweetcode.com/docs/wpm/diagnostics
• https://sweetcode.com/docs/wpm/plugin-configuration/general-settings#order-list-info
• https://sweetcode.com/docs/wpm/setup/requirements#payment-gateways
• https://sweetcode.com/blog/are-all-payment-gateways-created-equal#what-can-you-do-to-fix-the-tracking-accuracy

Let us know if you have more questions.

Hi @aaronvincentlee,

I understand, on the orders page it shows me that the plugin is not registering the conversions (the conversion pixels have not started yet). Attached image. Imagen.jpg

It’s likely caused by one or more payment gateways that you use.

Take a look at the diagnostics tab in the Pixel Manager.

Also, read the following link. It will give you more information on how to read the diagnostic stats and what you can do about it: https://sweetcode.com/docs/wpm/diagnostics

Hi @juanpablomorenopromsa ,

Due to inactivity, I’m closing this thread for now.
Feel free to add a new reply to continue the conversion for this support request.