Purchase pixel fired when customer return to order page without paying

Hi @endanger , thanks for reaching us.

Can you let us know the steps you have in your funnel? And can you share the link to the funnel in question?

Also, did you connect Facebook Pixel through WPFunnels or are you handling it through Facebook’s Pixel Event Manager?

Do let us know.

Thanks.

Hi @endanger , I was following up to see if you still need assistance on the matter.

Do let us know.

Thanks.

Hi Sultan, yes I still need assistance. Below is the link to the funnel and I want to let you know I mainly use WP Funnels pro to create custom Checkout and Thank You page for my funnel. I connected Facebook pixel to WP Funnels in the “Events & Other Integrations” tab.

This is my funnel: Link

I will also include a link of a video and walk you through the problem: Video link

In the video you can see that a customer clicked to checkout on the pricing table.

Then clicked payment options and chose payment gateway, which is online banking in this case, although it can happen to all payment options.

Customer redirected to bank login page, and for whatever reason (something came up that needs attended to first) he decided to click cancel login or cancel payment, he will be brought back to the order cancelled page or he might just close the browser.

Sometimes they immediately click on the Facebook ads again and attempting to order again, the “Purchase” event will be fired immediately when he returns to the Checkout page. And if he completes the order by really paying this time, the “Purchase” event (the real purchase) will be fired again.

It will result in double “Purchase” events by a customer if they did complete the order, or a false purchase by a cart abandoner.

Hope you look into this matter ASAP as I see this occurring few times a week and it messes up my Facebook advertising.

Hi @endanger , have you tried configuring the Conversion/Purchase events using the Event Setup Tool from Events Manager Settings? This process ensures you define when the events will be fired.

Meanwhile, your video is very helpful. We will analyze our configurations and work on optimizing it.

I will get back to you soon with an update.

Thanks.

Hi @cssultan, for a Purchase event we couldn’t use the event setup tool to create a trigger for it as it is inappropriate.

A Purchase event must only be fired when a customer completed payment which you guys already did a great job.

The problem is the Purchase event (of the previous cart) fired automatically as soon as the customer returned to the checkout page after abandoned cart. This shouldn’t happen.

Hope to hear from you soon ??

Hi @endanger thank you for letting us know. I have already notified our team about this situation and we will work on it in the near future so that this can be controlled.

Thanks.