Purchase event not triggering

  • Hi! Since a couple of days the Purchase event is not firing anymore. Usually, it would fire the event on the thank-you page after the order, but now it seems it isn’t working anymore. Also, in the AddToCart event content_ids are now NULL, whereas in the ViewContent event id is showing correctly.

    These problems happened all of a sudden. For now I’ve solved the problem using Tag Manager to fire the event.

    The problem shows up in every WooCommerce website with Pixel Caffeine plugin installed (as a consultant I have many clients).

    Is this something linked with some update? How can I solve the issue? I already tried to reset the Facebook connection, clear cache, etc…

    Thank you!

Viewing 6 replies - 1 through 6 (of 6 total)

  • Hello.

    Same here. I was just checking if someone has the same issue, and I found this post. I have around 10 days since only the Purchase event is not firing, and I don;t know what to do.

    Please help,

    Thanks

    Ramona

    Hi,
    I am also facing this same issue. Can you please help to update here how you solve it using Tag Manager to fire the event.

    Can report the same problem here. Purchase events not firing. I have two sites and it has happened on both. Paypal Checkout and Paypal Standard checkout with returning URL have stopped firing. Done some test purchases myself to confirm the problem and the event is not showing up on the thank you pages.

    I did about 20 purchases where 3 was registered. Hard to find the source of the bug since its inconsistent. When it does not fire there is no purchase event code on the thank you page.

    • This reply was modified 3 years, 7 months ago by stevesand.
    Thread Starter entmediatech

    (@entmediatech)

    @faisalmaq Hi,

    You need to use a Custom HTML Tag in Tag Manager with the code for the Purchase event provided by Facebook:

    <script>
  fbq('track', 'Purchase', {currency: "USD", value: {{insert here your order value 
  data layer variable}}});
</script>

    As trigger you can use your thank-you page view.

    The only requirement is to have order data (such as value, product ids, etc…) populated in the Data Layer so you can pull the value to populate a data layer variable.

    Let’s hope Pixel Caffeine team will provide us a solution as soon as possible.

    @entmediatech Thank you for your help. Yeh it solved my issue.

Viewing 6 replies - 1 through 6 (of 6 total)
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