Up until last week, posts published to Facebook by Publicize could look differently based on where the posts got published:
- If Publicize was set to publish on a Facebook Profile, an excerpt was automatically added to the post. Here is an example: https://i.wpne.ws/bEGa
- If Publicize was set to publish on a Facebook Page, that wasn’t possible, and you only got the post title and a link, like so: https://i.wpne.ws/bCho
Since Facebook recently made changes to their Graph API, we were able to start pushing more content to Facebook Pages as well. That’s why we made the update, as Facebook posts including more content (like an excerpt) are more likely to attract the eyes of your Facebook fans.
You can customize that message by using the Custom Message box appearing right above the Publish button in the post editor.
We’re also considering adding a filter that would allow you to turn off these new story styles. You can follow our progress on this here:
https://github.com/Automattic/jetpack/issues/565
Until we implement that option, I’m afraid you’ll need to take the extra step of editing the custom message for each post, or use another plugin like SNAP.
I’ll post again here as soon as we make progress on the issue I mentioned above.