Product Bundles – Double Counting

  • Hi, we are using Woocommerce and the Woocommerce Product Bundle plugin (https://docs.woocommerce.com/document/bundles/)

    We find that Google analytics is basically double counting. i.e. if a bundle A consists of product 1 and 2 – Google Analytics shows that we have sold bundle A, product 1 and 2!

    I’m not sure if i’m missing something here – but i’d expect 1 sale – ie that of Bundle A?

    We were looking into this article – https://www.lyonscg.com/2018/06/28/tracking-product-bundles-google-analytics/ – and it looks to be addressing a similar problem, but i’m not sure if this is widely accepted as ‘expected behaviour’ as in this article the author treating the sale of bundle A as being product 1, product 2 – but i thin the whole point of this Product Bundles add-on is that you can bundle up your products into a bundle and sell the bundle at a competitive rate? So therefore it’s the sale of bundle A that’s the key – not it’s contents?

    Is there any permanent or temporary solution you can provide to this or is there a setting we should change? Or are we even thinking about this right in what is accepted ‘expected behavior’?

    To replicate this – see our ‘Virtual Office’ bundle on https://accountantonline.ie/services/

    Thanks for any help!

    The page I need help with: [log in to see the link]

Viewing 2 replies - 1 through 2 (of 2 total)
  • Plugin Author Thomas Geiger

    (@duracelltomi)

    Hi,

    I checked the mentioned site: on the list page, only one product list impression is sent to GA, including your Virtual Office offer.

    Clicking on the “more details” or on the title of the box, only a popup layer is being shown, here you will not see any product click on that item but this is by design with your theme.

    Clicking on the “Add to basket” button I can see the correct data in the data layer but it fires a GA pageview hit instead of an event. Here my guess is that there is a misconfiguration in your GTM container sending a GA pageview on the gtm4wp.addProductToCartEEC event.

    On the checkout page, I can see 3 products sent to GA:

            pa: "checkout",
	pr1id: "5999",
	pr1nm: "Virtual Office",
	pr1pr: "249",
	pr1ca: "Company Secretarial",
	pr1qt: "2",
	pr2id: "5992",
	pr2nm: "Business Correspondence Address",
	pr2pr: "0",
	pr2ca: "Company Formation",
	pr2qt: "2",
	pr3id: "6184",
	pr3nm: "Registered Office Address",
	pr3pr: "0",
	pr3ca: "Company Formation",
	pr3qt: "2",

    Here I can see the product ID of the root product as well as the IDs of the included products.

    I was not able to test the order received page as I could only use my debit card to place the order but my guess is that there we would see the same data as on the checkout page.

    Product boundles are not directly supported with this plugin yet, but it is on the roadmap for the next main release. From reporting perspective, what would be the best solution for you? Reporting only the root product towards GA or only the bundled products? Or something else?

    Thread Starter rcantwell

    (@rcantwell)

    @duracelltomi thanks for getting back and thanks for your time in investigating this for us!

    Regarding your comments on the tracking – thank you – i’ll investigate the items you deem not working thank you.

    Regarding the ideal scenario for tracking the final purchase – i reckon it would make more sense for the bundle cost to be tracked – rather than it’s contents.

    This would make sense to me because the whole point of a bundle is that you can wrap up a few products into a bundle and sell the bundle for a different price – sort of a promotional strategy?

    I might be wrong here – but i can’t think how the opposite would make sense – ie tracking the purchase of the bundles contents – product A, B, C – as what’s the point in the bundle then?

    Great to hear that ‘Product Bundle’ support may be in your next major release!

    Thanks for your response!

Viewing 2 replies - 1 through 2 (of 2 total)
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