Problems with ADS enhanced conversions

Hello,

during July 2023 I set up GTM4WP for my ecommerce, only related to GA4 settings and it worked properly. In March 2024 I update the container to the new version (I found it on your website) and integrated with Trustpilot tags and triggers.

I then add GA4 conversions to my Google ADS account. I found that the GA4 purchase conversions aren’t tracked proprerly on ADS, while are tracked correctly on GA4 account.

In April, I finally set ADS enhanced purchases conversions following your guide. BUT conversions weren’t tracked properly until the past week.

I found an error on Google ADS saying that the ADS Purchase conversion I created “needs attention” because “enhanced conversions don’t have recent data”. Looking at the conversion diagnostic, Ads says there were no data in the past 7 days. HOWEVER, it says the last conversion was tracked yesterday: infact, I had two conversions yesterday and they are tracked and the conversions of the past month have been tracked too (but with the wrong fixed value).

Consent mode is active. If I check the Web Pages infos about the conversion on Google ADS, it says the tag has been active from 25 June to today, while for the days before there have been no tracking (I didn’t do anything to change settings in the meanwhile).

Also, conversions values are not registered properly. I set the Ecommerce Value variable as you said, and I set dynamic values in Google ADS telling them to use 5 euro when the value is not set. And every conversion is always tracked with 5 euro.

Don’t know how to fix this.