[NSFW] Preload cronjob fails “command not found”

I am trying to use a cronjob to preload but at the time it is to run, I get this error in email from host:
“/bin/sh: swcfpc-preloader=1: command not found”.

If I paste the preloader URL into my browser when logged into the site, it seems to work as the browser returns “preload started”.

If I hit the url in terminal with curl -I it returns
“bash: swcfpc-sec-key=xxxxxxxxxxxxx: command not found
[1] Done curl -I https://xxxtranaughty.com?swcfpc=1
[xxxxxx@xxxxx [~]]# bash: swcfpc-preloader=1: command not found”
(I replaced the security key and host username with xxxx)

The page I need help with: [log in to see the link]