Powerful and dev friendly

I am a fan of open source software. This plugin gives you a great opportunity to try it out with 0$ and see how it performs. This is an important aspect as many small businesses start in an uncertain world, not knowing if the product will sell of it will be a complete disaster.

If you are an intermediate WordPress user you can take almost full advantage of this plugin and see if your project will work or not, because even the paid add-ons are available via GitHub and can be installed on your website without a license.

I am still in the developing phase so I do not know if the payments and the membership management is working fine, but the promises are good.

I have not seen many developers who have this business model. Here, from what I understand, you pay for having automatic updates of paid addons, for having their support and also the code snippets (recipes) to copy/paste in order to do certain customizations on your website. Other than that, you can use it as it is!

Once your project takes off and start to earn good $$$, it is almost obvious to buy a license and continue supporting the development of this great plugin.