Pop-up from an Image Link

Is it possible to assign a pop-up to a specific image on a specific page rather than to an entire page. So, for example, where I currently have the “Turn Ideas Into Action” image, when you click on that it opens a second lightbox image. Is it possible to use your Pop-Up plugin instead of the lightbox so when you click on the image you’d get a scrollable text popup.

The page I need help with: [log in to see the link]