This happens because Google et al display text snippets from web pages to display in their search results. Normally this is a good thing, but for pages that have “thin content” (or no content), there may be no significant content text to display. Your page needs at least like 160 (or something around there) characters for the search snippet.
This is what is happening in your site’s case: lack of indexable content. So it forces Google to grab literally whatever strings of text it can find on the page to include in the search results. Your pages provide very little in terms of content, so Google is using the text from the blackhole link to supplement. Thus the issue has nothing to do with the Blackhole plugin, and has everything to do with your site’s SEO (or lack thereof).
So to resolve the issue, here are some things to consider:
1) Looking at the source code of your web pages, I had to scroll over 7,500! lines just to get to the page body.
2) Then had to scroll through another 200 KB of markup to get to the actual page content div.
3) And then here is the problem, there is no page content to speak of.. it’s like just a word or two. Yes there is an image, but Google doesn’t display images in search result snippets. They need actual text.
4) Then after the thin content, there is another several hundred lines of code.
So with that in mind, I highly recommend adding more content to your pages. Text content. Product descriptions. Anything to give Google more in terms of indexable text-based content. Something that they can use in their serp snippets. It would be a real boost to your site’s SEO, and to your actual human visitors. Add more page content and Google will use it in the search results (instead of the Blackhole link text). I would recommend adding more/better content regardless of whether or not your site was using the Blackhole plugin.
So that is the main point: your site suffers from thin content and needs more text. Follow-up suggestions would be to better optimize (read: reduce) the amount of code that’s used to display the product image and description.. you want to bring it into balance, or better yet, restructure so that page content is provided in much greater abundance than code. Google takes these things into consideration when assigning rank to pages. Remember: content is king.
Anyway, I could go on, but I think you get the idea. I hope this information is useful for you, it is my best advice. Good luck.
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This reply was modified 8 years, 4 months ago by
Jeff Starr.
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This reply was modified 8 years, 4 months ago by
Jeff Starr.