Pixel tracks only server events not browser events

  • Resolved birnenhans

    (@birnenhans)


    2 years, 5 months ago

    Hi there,

    I set up the plugin and connected my accounts. For the pixel, I needed to create a new one because the plugin did not show me my existing pixel, which I already had on TikTok. I created a new one and connected it. For the new pixel, it seems that the plugin only tracks server events, not browser events. I confirmed this with the help of the Chrome addon “TikTok Pixel Helper”, which only showed my existing pixel, not the new one. I also tried to do some test events with the QR code under the pixel’s “Test events” tab –?none of the events showed up.

    Is there any way to also track browser events with the plugin? Or are there any disadvantages from just tracking server events, when I run ads?

    Thanks & Best

    The page I need help with: [log in to see the link]

Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Contributor TikTok

    (@tiktokforbusiness)

    Hello,

    You are correct – the pixel that is installed via the WooCommerce plugin is not a browser based event pixel so it will not show up if you are using the TikTok Pixel Helper.

    The pixel should be tracking the same events though and you can test by following the FAQs that are provided here (https://ads.tiktok.com/marketing_api/docs?id=1724255493685249).

    You have to go to your TikTok Ads Manager (for which there is a link to in your TikTok plugin dashboard).

    Once you’re logged in, at the top of the screen:

    – Hover over the Assets Tab
    – Click on Events
    – Select Web Events
    – Select / Click on the link for your pixel (the new one that you installed through the plugin)
    – Select the Test Events tab (which is shown in the screen shot in the help article included above)

    Thread Starter birnenhans

    (@birnenhans)

    Hi there,

    thank you for your reply! Ok, I see. Are there any disadvantages for only server event tracking? I can see, that the events are shown with a much higher delay than the browser events. Does that have any negative impact on my ads or is this irrelevant?

    Thanks again & Best

    Plugin Contributor TikTok

    (@tiktokforbusiness)

    Hi,

    There are no disadvantages for server only tracking and there should not be any impact on your ads.

    Thanks.

Viewing 3 replies - 1 through 3 (of 3 total)
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