pixel problem

I have successfully installed the TikTok Pixel on our website, and it appears to be tracking certain events. However, I have noticed some irregularities in the data and metrics:

In our advertising campaigns, all the metrics are showing as zero. This indicates that the events associated with our campaigns are not being recorded correctly.

When I review the general event summary in the TikTok Pixel dashboard, I am seeing some unusual values that do not align with our actual website activity. For example, there are discrepancies in the “Add to Cart” events, as the numbers seem unusually high for one day . These discrepancies are concerning, as they do not accurately reflect the actual user behavior on our site.

Furthermore, I conducted a test using the TikTok Ads Manager, and for every page view, I noticed an “Add to Cart” event accompanied by an “EMPTY_EVENT_NAME” with a warning triangle . This is perplexing, as there should not be an “Add to Cart” event triggered for every page view, and the presence of the “EMPTY_EVENT_NAME” raises concerns about data integrity.

I have thoroughly reviewed our implementation and configuration of the SAHU TikTok Pixel for E-Commerce, but I cannot identify the source of these issues. I am reaching out to you in the hope that you can provide guidance on what might be causing these discrepancies and how we can rectify them.

If you require any additional information or access to our account for troubleshooting purposes, please do not hesitate to let me know. Your prompt attention to this matter would be greatly appreciated, as it is crucial for the accurate tracking and optimization of our TikTok advertising campaigns.

I sent you a mail with some screenshot few days ago

Thanks

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