Organization name doesn’t appear in Snippet Preview or Google SERP

Google will sometimes modify the title of the URL as it sees fit, as well as sometimes adding the brand or sitename to the end of your title. This is not due to the plugin not functioning as expected, but rather is due to Google modifying the Title it indexes as it’s algorithm has concluded that there is a better version to index.

We also have additional information on this topic available at the following links: https://yoast.com/google-page-title/ and https://kb.yoast.com/kb/google-shows-different-titles-for-my-site/. Please refer to these articles as the include recommendations for crafting a page title which will help increase the likelihood that Google will use the title you specified instead of modifying your page’s title as it sees fit.

Thanks for the explanation and resources. It’s plausible that Google is choosing to display things differently for some reason, but my situation is different than what is covered in the links you provided.

In my case Google is displaying my site URL instead of my organization name. Other sites have their schema organization name displayed above the page title. On mobile search results for my site, the site URL is displayed and doesn’t look as professional as other listings.

Image: Competitor with organization name displayed above page title
Image: My site with site URL above page title instead of organization name

It looks like Yoast is outputting the correct Schema, so maybe Google has decided the URL is better to display than the org name. But I’m hoping to change that

Thanks for explaining it better. What you’re referring here is the breadcrumbs in the search results. In order to see the breadcrumbs in the search results for your site’s instead of the actual URL, you’ll need to implement the Yoast SEO breadcrumb on your site. Did you enable the Yoast SEO breadcrumb already on your site? If yes, you’ll need to wait until Google decides when to show this for your site.

If not, you can follow the guide here to implement Yoast SEO breadcrumbs on your site.

My theme (genesis) has breadcrumbs and they typically do display in both desktop and mobile SERP. For other sites with breadcrumbs that display on mobile SERP, the first thing shown in the breadcrumb is the organization name rather than the site URL.

In the image below, you can see the small “>…” next to my domain name, suggesting there is a breadcrumb that is too long to display. In my competitor’s listing beneath, their organization name is displayed in the breadcrumb rather than their site URL.

Image: My breadcrumb shows site URL, others show organization name

This blog post by google explains a bit more about the new mobile SERP. It was rolled out in May 2019, so it’s still somewhat new.

For breadcrumbs to show in search results, the breadcrumbs must have schema markup. From a quick look at your site’s breadcrumbs, we do not see any breadcrumb schema markup in the source code.

As the breadcrumbs are added by your theme, please contact the author or developer of the theme and request schema be added to their breadcrumbs. Alternatively, you can remove the theme breadcrumbs and implement Yoast breadcrumbs: https://kb.yoast.com/kb/implement-wordpress-seo-breadcrumbs/

Closed. No further questions.

To follow up here, I enabled Yoast breadcrumbs. My pages now show breadcrumb Schema.

Search results for my site still show the full URL rather than the organization name. Still a mystery!