One Variant gets more clicks

  • Hi everyone,

    we have two variants running of the same landingpage (we are testing 2 different headlines). The thing that is curious is that one variant gets quite a lot more clicks than the other one, althoug the split is 50/50. Is there a reason for that? Another questions that we have concerns the overall click numbers. The combines numbers for both variants in a week for example are more than for instance the tracked clicks we see in our Google Ads-Account. Is there a reason for this (returning users etc.)?

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  • Plugin Author rocketelements

    (@rocketelements)

    Hi @wintofo,

    actually we would need some more information on what is actually going on what e.x. the test setup looks like.

    The overall click numbers can diverge since e.x. some adblockers block the tracking of (e.x.) clicks / sales to improve privacy for the users. For this plugin is not that easy for adblockers to block the tracking. Even more if think most developers of adblockers are even not aware of this plugin.

    Returning users are not counted twice except they are deleting the split test related cookies.

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