One of the best-designed WP plugins I've used

  • This plugin is impressive. I used to use Subscribe2 for new-post notifications, and it was limited, confusingly laid out, buggy, and very basic. By contrast, MailPoet actually feels like an experience. On the surface, making it do what you want is quite simple, and almost seems under-powered – that is, until you decide you want a bit more customization. Then, clicking through the various options (which are very logically joined to exactly what you’re trying to control) shows you just how well-thought-out and carefully crafted this plugin is. It integrates with the wordpress admin area quite smoothly.

    It has some of the powerful tools offered by dedicated mailing services, such as MailChimp or ConstantContact, but builds all of this into a compact, straightforward, integrated experience. Crafting attractive newsletters is fast, intuitive, and feels very robust. I feel like I can make something attractive quicker than I ever have been able to before.

    My only complaints and/or minor suggestions about MailPoet are:
    – Though I’ve only accessed a few articles, the documentation, while helpful and to the point, is relatively rife with typos and grammatical errors. Going over it with an editorial fine-toothed comb would amp up the sophistication of the MailPoet experience, in my opinion.
    – I’d love to see a well-made guide from MailPoet’s developers on best practices for avoiding people’s spam filters. They do mention it a few times here and there within certain settings descriptions, but having all of that information integrated in a single space would really help me. If one already exists, it would be wonderful to have a link to it available from the WP admin space.
    – Analytics on how many emails were caught in spam filters would be wonderful. Perhaps that’s already available in the premium version?

    Overall, fine work, team MailPoet!

    ~Ryan

Viewing 2 replies - 1 through 2 (of 2 total)

  • Hey Ryan, thanks for your feedback.

    To answer your suggestions / comments:

    1. We’ll rewrite most of our articles for our upcoming version.

    2. Avoiding the spam filters is complex and can hardly be just in one article. Best thing to do is to ensure that you have good open rates, between 15 and 30%

    3. Analytics on emails caught in spam: that’s not available for the obvious reasons that spammers would be the first to use that data. ??

    Thread Starter rpbancroft

    (@rpbancroft)

    Hey there!

    Thanks for the information! Glad to hear you’re all on top of the documentation. And thanks again for the solid plugin.

    Do you have any recommendations for articles I could read to learn more about designing an email that’s less of a “spam trap?” You all mentioned putting our address in the footer as a strategy to avoid spam filters (apparently it lends legitimacy?), but I imagine there are several other best practices.

    That makes sense about the analytics. No worries; I figured it was worth asking. ??

    ~Ryan

Viewing 2 replies - 1 through 2 (of 2 total)
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