Oembed custom fields

Hi

I got a wysiwyg-editor custom field (tinymce) called video containing text, links AND youtube url but the automatic oembed doesn’t work.

Here is my simple, stripped down code (if empty etc is coming)

$videos= get_post_meta($post->ID, 'videos', true);
echo apply_filters( 'the_content', $videos);

html tags are nicely parsed but the oembedding doesn’t work – I just get the youtube link….

thanks for any help
werner