odd URL parameters generating duplicate pages
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I am working for a client who has a WordPress Divi site with a bunch of articles. I noticed one article’s permalink was indexed on Google but ranking very low when I searched for a long sentence in the article. Instead of seeing the article, I saw several redundant variations of the article on his site, either duplicating the article, or combining it with other articles and serving them up as a single page. I’m worried this duplicate content is using up his crawl budget on Google and other important articles aren’t getting indexed. Assuming his website is books.com, here would be the relevant URLs:
- https://books.com/catch-22/ — the permalink, indexed in Google but ranked low for its main terms
- https://books.com/page/4/?p=t&limit=15 — a combination of about 7 of his articles, including the catch-22 article
- https://books.com/page/4/?p=t&limit=15&hubs_signup-url=blog.hubspot.fr%2Fmarketing%2Fpage%2F7&hubs_signup-cta=blog-pagination__item — again, a combination of the same 7 articles
- https://books.com/page/4/?author=John%20Smith — same combination of multiple artlces
It’s possible some sort of URL rewriting is happening, since going to https://books.com/page/4 displays the contents of the home page instead of some article. I have also noticed that Elegant Themes uses “p=1” or “p=2” etc for a pagination scheme, to go to previous or next articles in an archive.
Does anyone know how to turn off all these variations of the same articles so we’re left with just the canonical, permalink versions? What do the following URL-appended parameters mean?
- p=5
- limit=15
- et_blog
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