Hello ??
I can’t tell you why, but I can make a well-educated guess.
First, every function within The SEO Framework is fully-fledged and all that we could get or want it to be; there are no hidden gimmicks, and we will never hand out partial features only to upsell a “full” or “premium” version.
Now, there are a couple of reasons why Google doesn’t like your site, and they are for you to resolve:
- The site seems to be made up of networks. Make sure all sitemaps are known to Google, this includes
sitemap.xml
and /shop/sitemap.xml
.
- The main site has empty pages indexed, like
/archives/
. Delete those.
- The main site has old, useless (example) pages indexed, like
/home-2/
. Delete those too.
- The shop site has old, useless pages indexed, like
/shop/portfolio/frozen-trees-in-a-lake-2/
and /shop/product/boxing-gloves-pink/
. Again, delete those.
- You may also want to apply
noindex
to tag archives which have fewer than four products. They’re not useless, but they will cause duplicated content issues, among other issues (implications of which are listed in the next paragraph).
When you’ve done your Spring cleaning, you should’ve thinned out your content tremendously, so only relevant pages exist. This gives less low-quality content for Google to process that brought your whole site down, and it will provide them with room to crawl newer pages quicker.
But then, there are still some issues to resolve. For example, the perceived, local, page speed of the site is above what you’d want to aim for (2 seconds). This is known as the “Speed Index”, and you can find more about that by testing your site here:
https://developers.google.com/speed/pagespeed/insights/
To resolve that, you’d want to kill off some features of which you know have little-to-no benefit to your site. My personal enumeration would be content minification, lazy loading, external ads, Facebook chat, Recaptcha, popups, banners, etc.
Of course, some features have proven to be beneficial to your business, but I don’t have any insights on that; that is for you to decide.
Consider consulting with an expert (or your hosting party) on WordPress performance, and how to apply improvements to your site.
To close, you should see improvements in ranking and indexing within three weeks of cleaning. Over the course of six months, things should improve even further. If you’re able to lower the page load times, the improvements will be exponential.
I hope this consultancy will help you improve your business! Cheers ??