Not Seeing Ecommerce Events in GA4

  • Similar issue, I installed your plugin and followed your instructions for setting up ecommerce tracking on this page https://gtm4wp.com/how-to-articles/how-to-setup-enhanced-ecommerce-tracking-google-analytics-4-ga4-version

    Using Tag Manager Preview mode the tags are firing, but I am not seeing an ecommerce related events in GA4 (purchase, add to cart…etc), Otherwise the GA4 Analytics appear to be working as expected.

    One thing I did notice in your instructions “Step 2: complete the newly created ecommerce event tag” The screen capture show {{event}} for Event Name, but the imported container set that value as {{ecommerce}}. I assume this is correct as it does map to a variable.

    In the GA4 Reports under Engagement > Events I see something listed as ‘[object Object]’ – could this be related?

    The page I need help with: [log in to see the link]

Viewing 4 replies - 1 through 4 (of 4 total)
  • Plugin Author Thomas Geiger

    (@duracelltomi)

    Hi,

    I will double check the container import provided on the site but in the “Event name” field you should definitely use the {{Event}} variable from your GTM container.

    Thread Starter ebud

    (@ebud)

    The container import creates the variable {{Ecommerce}}, I cannot switch to {{Event}} as this causes an undefined error. I guess this is just a mismatch between you docs and the container you offer.

    As I mentioned when running in preview mode the tags appear to fire ( add to cart, view cart…etc.), but I am not seeing any related ecomm data in GA4.

    Plugin Author Thomas Geiger

    (@duracelltomi)

    Have you tried enabling the “Event” variable under Variables->Built in variables->Configure? You just need to turn on the checkbox next to “Event”.

    Thread Starter ebud

    (@ebud)

    Thanks Thomas, creating the Event variable and adjusting the tag did the trick! Now I am seeing add_to_cart, view_item …etc.

Viewing 4 replies - 1 through 4 (of 4 total)
  • The topic ‘Not Seeing Ecommerce Events in GA4’ is closed to new replies.

Tags