Not capturing all purchases

  • Resolved streamworksaudio

    (@streamworksaudio)


    6 years, 3 months ago

    Hi,

    I just installed your plugin on our site the other day and so far it is working very well, thanks!

    I do have one question however. With our WooCommerce store I noticed in Facebook’s analytics not all of the purchase events are being tracked by Facebook. I thought maybe it was to do with PayPal (as the customer has to come back to the site to visit the Thank you page). But some PayPal orders are tracked and some are not.

    Any ideas?

    Cheers

Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Author PixelYourSite

    (@pixelyoursite)

    Hi,

    A few things here to discuss:

    1. What stats you look at:

    a. Ads Manager: will only report events (purchases included) generated by your ads.

    b. Facebook Analytics: will report all captured events, no matter where they are coming from.

    2. PayPal: indeed, it’s possible that some PayPal users will not return on your website even when auto-return is enabled.

    3. Cookie consent: if you use a cookie consent solution, as required by EU legislation, some of your clients may opt-out from tracking.

    4. Facebook privacy settings: event if no “cookie consent” is used on your website, some of your visitors might have restrictive privacy settings on their Facebook accounts. They won’t be tracked by Facebook.

    5. Ad Blocker: most, if not all ad blockers will block the Facebook pixel. Depending on your niche, this can have a significant impact.

    6. Custom Thank You Pages: the free version of our plugin can only capture transactions when the WooCommerce default “order-received” page is used.

    These are a few of the things that influence the number of capture transactions.

    Thread Starter streamworksaudio

    (@streamworksaudio)

    Thanks for your quick reply.

    I was referring to Facebook Analytics (have not run any ads with this Pixel yet). Just capturing at the moment to build custom audiences.

    As for cookie consent, my site uses Cookie Consent from Insites – it could be that the user did not accept the cookies.

    And your right, it could be that the user is using an ad-blocker or track blocker (i.e Duck Duck Go extension). But I can see that events tracked in Google Analytics (I use WooCommerce Google Analytics Pro) match up with our transactions. So perhaps they are blocking the Facebook pixel.

    I was under the impression that all event are captured and sent to Facebook’s Analytics even if that person was logged in our not, or even if they have an account or not, is this not correct?

    Just thought I would ask to see if there is something more obvious I might have missed.

    Thanks again.

    Plugin Author PixelYourSite

    (@pixelyoursite)

    If their users have privacy strict privacy options in place, Facebook will not capture those interactions.

    And ad blockers treat the Facebook pixel and Google Analytics in different ways. While most will block the Facebook pixel (purely ads related), GA will get a sweeter treatment, being a statistics tool by design.

Viewing 3 replies - 1 through 3 (of 3 total)
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