no purchases sent to GA

  • Hello,

    I have configured settings to send all ecommerce events to GA, and all of the events working perfectly but purchases, none of them are shown in GA. Does anyone knows what might cause this? I also have a custom thank you page redirect, does that might be where the issue is? I know it is pretty common to have custom thank you page redirects, is there any solution to this if that is even where the problem is?

    Any help is greatly appreciated!

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  • Plugin Author Thomas Geiger

    (@duracelltomi)

    This happens usually if you are using another plugin that alters the default order received page in a way that breaks communication with 3rd party plugins like GTM4WP.

    Please check if you are using any such plugin.

    One other reason can be if you are using a payment gateway plugin that calls some WooCommerce functions in the background making GTM4WP to mark the order as being already tracked before the order received page is loaded. When the real thank you page is shown, the order is already marked and GTM4WP does not fire the purchase event to prevent double tracking of the same conversion. You can test this case by turning on the “Do not flag orders as being tracked” option in GTM4WP under WooCommerce settings.

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