No purchase event in data layer

Hi there,

Thanks for the work you put into your plugin and the recent update.

Unfortunately I’ve encountered a problem I can’t get around after hours of trying.

It appears as if no purchase event is being added to the datalayer at checkout or on the order-received page.

I’m using WooCommerce with the Shoptimizer theme, with Stripe for the payment getaway (via the ‘Payment Plugins for Stripe WooCommerce’ plugin).

After upgrading to the recent version of GTM4WP, I decided to start with a new/fresh container in GTM to ensure no conflicts or consent issues. I’ve followed your guides for setting up GA4, Conversion Tracking and Enhanced Conversion Tracking.

The data that is pushed to the data layer looks good and general tracking in GA4 is working fine.

Using GTM preview tool, I can see various events being added along the users’ journey, and cart, order and customer data is added as expected, but unfortunately there is no sign of a ‘purchase’ event either at checkout or on the order-received page. Due to this I can’t get G Ads to pick up on conversions.

I’ve tried various options within the plugin settings, including ‘Do not flag orders as being tracked’, but I’m at a bit of a loss.

I’d really love to be able to resolve this and really happy to share any additional info as needed.

Best Regards
Stef