No ads or other plugins

Sorry to hear you’ve been encountering trouble implementing AMP on your site, hopefully I can assist.

In relation to ads you’ll need to implement AMPHTML ads for your AMP URLs. Traditional ads are JavaScript based and therefore won’t work in AMP URLs. AdSense provides all AMP equivalent code for each ad unit if you’re looking to place ad code for both your AMP and non AMP URLs. A plugin such as Advanced Ads can help automatically switch ad unit code between your AMP and non AMP URLs. Alternatively I noticed you’re using Site Kit. Site Kit can place Auto ads code on your AMP and non AMP URLs alike. Note it may take a few days before Auto ads start to appear on your site.

The same with another plugin that puts some affiliated links here and there.

Some affiliate links may have AMP versions of their snippets. I’m happy to check if you want to share details.

Form for the newsletter gone too.

Which plugin are you using? For performance reasons custom JavaScript has some restrictions in AMP URLs, the plugin therefore may not work by default. Have you tried the Mailchimp newsletter plugin, which is fully AMP compatible?

None of the plugin are “suppressed” and they all show o be “active”, but they don’t seem to be there.

To ensure fully valid AMP URLs the plugin can automatically remove all detected incompatibilities, resulting in what you are encountering. Luckily the plugin provides users the option to keep any incompatibilities if they wish, on any URL. In order to do so you’ll need to ensure you’ve enabled developer tools and then review all validation errors before deciding on a course of action. Note that if you “keep” any incompatible feature any URL with that feature won’t be fully AMP valid.

You can also disable AMP on particular content types or templates.

In short if you’re using pluins that output custom JavaScript you may encounter validation errors. Depending on how you’ve setup the plugin these errors may automatically be handled by the plugin (ie. all incompatibilities are removed in AMP URLs to ensure they pass AMP validity). Ensuring you are using compatible themes and plugins can help achieve a fully valid AMP site with all your existing features.

The websites FAQs section has more information on this, but let me know if you have any further queries.

Hi James,

thanks for your reply.

Considering that Google advises me to get this plugin you would have thought that they would give you basic information like the one you are providing me here, but here we go.
I have connected adsense to SiteKit, so let’s see how that goes.
Regarding the newsletter, I am a mailchimp user, but last time I checked their pop up was quite poor (or perhaps not existent?). That was a few years ago, but I have just renewed my plugin… ??
Anyway, I am using Easy Forms for MailChimp by Yikes.

One thing at he time… ??

The main takeaway for me is that everything is VERY complicated. Not sure what kind of users this is intended for, but considering that I am not entirely clueless (but I am NOT a web developer), I find all this daunting in the etreme.

Perfect, if you find Auto ads are not appearing on your AMP URLs after a few days let me now and I can check your setup. Unfortunately some users have reported a few days wait.

In relation to the MailChimp plugin I’ve tested the same plugin and there are some validation errors unfortunately. You can however use the mentioned compatible Mailchimp plugin as an alternative.

The main takeaway for me is that everything is VERY complicated.

AMP can be difficult for dynamic sites although there are some great learning materials out there, including on the AMP YouTube channel. If learning AMP from scratch, or trying to get an understanding of how it works and the performance benefits it delivers amp.dev is a great starting point. Luckily the AMP plugin performs many of the optimisations a developer would normally have to do to convert a non AMP site into a valid AMP site.

Let’s say that Google does neither you nor themselves any favour by saying “hey guys, why don’y you give AMP a try?” like it is just a switch you turn on and off.

Anyway, I’ll try the mailchimp popup again. Let’s see if it is any good.
One step at the time.

Exactly, one step at a time! I’ve checked your site once more although I couldn’t locate any AMP URLs. Regardless if you run into any trouble feel free to reach out and I can hopefully point you in the right direction.

I have deactivated it for now. At the very least I need to sort out my pop up and subscribe form.
I have written to the Yikes guys, but they haven’t replied yet. The mail chimp native pop up is not great. On mobile it gives you a grey pop up that says “click here for the newsletter” or such like… bleah. Considering that 90% of all traffic is through mobile devices that is a bit of a poor effort.

I understand. To ensure AMP ads do work you could enable AMP on particular content types only if preferred.