Newbie question – Can I track revenue and purchase-specific data?
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Hi guys,
I’ve installed the WooCommerce Google Analytics Integration plugin, and it looks like it’s sending conversions across to GA4 correctly. Success!
However, I can’t see any data beyond the number of conversions. Does this plugin send conversion data such as revenue/product id/sku/product name, etc. to GA4? Or do I have to configure this elsewhere?
Ultimately, I’d like to set up audiences in GA4 based on the product they’ve purchased.
Thanks for your help, and patience with my newb questions. I’m just getting started, and still figuring this all out.
-Lach
The page I need help with: [log in to see the link]
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Hello @lachj,
However, I can’t see any data beyond the number of conversions. Does this plugin send conversion data such as revenue/product id/sku/product name, etc. to GA4? Or do I have to configure this elsewhere?
By default, I believe you can see the product name in the report snapshot, also in real-time tracking.
Link to image: https://d.pr/i/XzaEGtAs for the rest of the requests, you’ll need to configure conversion events and funnels. I’ll be leaving some helpful guides from Google to help you with this:
About Google Analytics conversions: https://support.google.com/analytics/answer/9267568
Funnel exploration: https://support.google.com/analytics/answer/9327974
Let us know if you have any other questions. ??You’re very welcome, @lachj!
I will mark the thread as solved for now, please don’t hesitate to open a new one if you have any other questions.
Cheers!
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