New Facebook Pixel Event Tracking

Hi jjoptimum,
There are multiple way to do what you need for instance:

• Create 2 different scripts: one script to insert FB Pixel code and another to create only the line to pass the new FB event
• Create a unique script that include also the FB event

Please tell us a bit about where you need to use this FB Pixel (I suppose in an ecommerce) and what you need exactly to track.
We will reply trying to help you, Alex.

Hi jjoptimum,
Yeah, the new Facebook new pixel became complicated.
You can track events with Tracking Code Manager, but you need a very good setup.
For example, pushing the event:

fbq('track', 'ViewContent');

ONLY in the desired “Key page view”.

Of course, we are going to do something to simplify the process, but it requires some time.

The only thing you should be aware is that IS NOT AS EASY AS FACEBOOK SAYS.

Last week, one of our customers integrates the “wishlist” Facebook standard event.
But the reality is that pixel will never track people who add something to the wishlist because it needs to be hardly integrated with your site.

I repeat, we’ll do something to simplify things, but just to clarify, there are essentially two types of events:

1) Events that are activated by a web page (static or dynamic)
2) Events that are activated by AN ACTION on a web page

For the first one, you are covered with Tracking Code Manager, but for the second one, nope, it’s not possible.

And this is the main reason we built an entirely different product called Custom Audiences Enhancer: https://intellywp.com/custom-audiences-enhancer/
It uses custom events (not standard) to track the behavior of your visitors and can be used in your Facebook Ads as you want.

I know people are going crazy with the new pixel, we are working hard to simplify things as we can.

Cheers

Stefan
IntellyWP Co-founder

Hi, thank you both Alex and Stefan for the quick responses.

I think I should be able to work with just the ViewContent event for now. Is it possible to just use that for all pages with your plugin or with that mess up reporting?

I am trying to track visits to certain posts with Facebook ads, then want them to visit a landing page, then a thank you page, then a WooCommerce product page and then the WooCommerce Thank you page using retargeting ads along the way for each step.

Is that doable with the new Facebook Pixel and your plugin?

Thanks!

Sure, you’ll be able to do what you want.
Just pay attention on how to design the funnel and the relative tracking.

Thanks, sorry for all the questions, but will your existing WooCommerce Thank You page tracking work with the new Facebook Pixel?

Yes, it works.
As I said you need to setup events correctly.

For example, in the whole site insert the classic tracking pixel and in the WooCommerce thank you page just insert the event you want.

<script>
 _fbq.push(['track'....
</script>

For any other question, please contact us by email here: https://intellywp.com/contact/

For any other question, please contact us by email here: https://intellywp.com/contact/

Hello IntellyWP, I know this thread is resolved but I have a continuing questions regarding this.

You say to insert on the whole site to use FB pixel with standard events you wish and then add a separate code just in the woocomm option with perhaps only the ‘purchase’ event. Is this correct? Setup 2 separate codes in TCM?

But… if we set up a pixel for whole site then it will fire on ‘thank you’, will this have any adverse affect on metrics?

Thanks so much

Hi mcblend,
The additional code that we are referencing is the FB code where you need only to insert the conversion that you want (so, for instance, the AddToCart event.
This is how the new Facebook Pixel works.

<script>
_fbq.push([‘track’….
</script>

Let us know if this helped you, if not please open a ticket to [email protected] or https://intellywp.com/report-a-bug/ and we will be very happy to help you, Simon.