Multisite Newbie – Multisite WordPress or Single WordPress

  • Hi,

    I’ve read countless articles on whether or not I should be using a multisite wordpress installation or not and I’m no closer to where I want to be in terms of determining whether I should pursue this route or not.

    I want to make the right choice now and not have to come back later on make the switch either from multisite to single or vice versa.

    I want the website to loosely mirror the company structure. The company is starting to grow and we have multiple locations. However, each location will have specific details that are different than other locations. Everything else though is pretty identical.

    See this site: https://www.strikebowling.com.au/ as an example. It is very close to what I want to do. The only real information that will change is the location specific page and it is simply a single page scroller or parallax page.

    I’m thinking that a SINGLE wordpress installation with subpages for the main LOCATION is sufficient.

    My brain is fried and I would love to hear from other people’s experience and expertise on this. ??

    Thanks

Viewing 3 replies - 1 through 3 (of 3 total)

  • There is a few ways you could skin this cat…

    You could go the subpage route and just point your domain for the different locations to the subpages… i.e https://www.strikebowling.au/ https://www.strikebowling.eu/ and so on… at https://www.strikebowling.com/au https://www.strikebowling.com/eu

    It just depends on the community you want to create around the domain… Is the community supposed to be around https://www.strikebowling.com and that is the brand all the customers should know…

    Or should they think that these are all different places and not part of a chain…

    And should each page or (site) have a bunch of unique content or will each page be reality plain with just store hours and location info… basic stuff

    If it is separate and unique then I would suggest WP multisite and make all the content unique for each domain… If its together I would go the subpage route and keep it all on the same domain so your not duplicating your content…

    Hope that helps ??

    Thread Starter slui

    (@slui)

    Hi AT,

    Thank you for thoughtful response. Yeah the main differences in the site will really be the location details page as it is shown in strikebowling.com.au.

    On that location details page, we will have specials,events,and packages that are specific to that location and not any other location. The other pages like Strike Bowling’s Parties page will be fairly generic but will display basic location info at which point they can click through to the detail page.

    This is also a chain of locations as well. The brand will be around the specific domain such as Strike Bowling.

    I presume that when you say not duplicating content it is because of SEO issues that may arise from that. Is that correct?

    I appreciate your take from a business perspective because the technical stuff is fine and dandy but it has to make sense in business terms.

    I guess I’ll be doing the subpage route.

    sl

    Yea thats the best to avoid duplicate content which search engines don’t like because they don’t know where to point the user too…

    I think from your description I would go the subpage route as well… One thing search engines really like is lots of internal linking…

    SEO is easiest to think of in three ways…

    Relevance – the most relevant terms will get returned

    but if there are multiple relevant terms then a tie breaker judge will determine which results to return…

    Tie breakers would come in two major categories – Speed and Links

    So whoever has a faster website and more external and internal links will rank higher…

    Hope that helps ??

Viewing 3 replies - 1 through 3 (of 3 total)
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